Apple and Google brand names again most expensive in the world

Apple and Google brand names again most expensive in the world 10.10.2021 [16:15], Sergey Yurtaykin

For the second year in a row, Apple and Google were named the most valuable brands in the world by Interbrand, an intellectual property valuation consultancy. Facebook made the most powerful leap.

Best Global Brands ranked for 15th consecutive year. Until last year, it was regularly led by the soft drink maker Coca-Cola, and now it sits in third place with a brand valuation of $ 81.6 billion, up 3% from a year earlier. The value of the Apple trademark during this time increased by 21% to $ 118.9 billion, which allowed the corporation to take the first place in the ranking, as it did a year ago.

Following the iPhone maker is Google, whose brand experts estimate at $ 107.4 billion (+ 15% compared to last year). For the first time in the history of the Best Global Brands list, it included two companies with brands over $ 100 billion. In addition, this year the ranking includes the first representative of China - a manufacturer of equipment for telecom operators Huawei. It is located in 94th position, having received an indicator of $ 4.3 billion.

Worth noting is Facebook's jump from last year's 52nd to its current 29th. World's Largest Social Network Brand Reaches $ 14.3 Billion, Up 86% YoY. This rise was the largest among the participants in the rating, and the largest decline was experienced by Nokia. The Finnish brand fell in price by 44% to $ 4.1 billion over the year, and the company's position in the list fell from 57th to 98th.


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